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Reference · Glossary

Deepfake

Deepfake (synthetic media)

Definition

Audio, images or video generated by software to imitate a real person.

In plain words

A cloned voice on a call or a faked video message can be used to ask for a payment or to damage a reputation.

Why it matters to a firm

A voice that sounds like a partner is not proof of who is calling. A payment rule that needs a second person and a known phone number defeats most of these attempts.

How anyone can check it

Agree a call-back rule for any payment request, and use a number you already have, never one given in the message.

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